Through this partnership, Visa Bakkt card users will be able to pay for goods and services in cryptocurrency.
Bakkt, one of the fastest-growing custodian and exchange markets, is partnering with tech giant Google in a deal that will allow millions of consumers to pay with cryptocurrency.
Through this collaboration, Bakkt users can now link their crypto Visa debit cards to Google Pay, allowing them to seamlessly use their crypto holdings to pay for goods and services.
Enabling cryptocurrency users
According to Bakkt CEO Gavin Michael, the partnership with Google demonstrates the strong position of the digital asset market in the industry, empowering cryptocurrency holders.
“This partnership testifies to Bakkt’s strong position in the digital asset market, enabling consumers to leverage their digital assets in real time, in a secure and reliable manner.”Don is.
Bakkt has also chosen Google Cloud as its cloud solutions provider, targeting Google Cloud technology to market its products to major US retailers and merchants.
Powered by Intercontinental Exchange (ICE), the platform also features new analytics capabilities, harnessing artificial intelligence (AI) and machine learning (ML) to reach businesses and consumers.
New features and functionality should allow Bakkt customers to take advantage of the expanded loyalty program, while business partners will benefit from a range of Value models of consumer behavior..
“Partnering with Google Cloud will allow us to continue building an innovative best-in-class platform that can undoubtedly scale to meet the needs of millions of users.”Gavin Michael added.
Bakkt launched in 2018 and raised $300 million in a Series B funding round in May 2020, as it looked to expand its services in the particular market. The platform’s BTC futures contracts were launched in December 2020.
According to the press release, Bakkt users can access new services online and in stores that accept Google Pay.